Find out if a business is legitimate

Mortgage Marketing Over the Phone

Description:

For mortgage brokers and loan officers, marketing your products and services can be done in a variety of ways. From business cards to mailers, to face to face meetings.

Content:

For mortgage brokers and loan officers, marketing your products and services can be done in a variety of ways. From business cards to mailers, to face to face meetings.

Perhaps one of the trickiest methods of marketing ourselves and our mortgage products is over the telephone.

The telephone offers many challenges. For starters the potential customer is unable to put a face with your name, which more often than not leads them to draw inferences based on the sound of your voice. This may or may not be a good thing.

Also, these days everybody has caller id and has the option to screen your call should they not be in the mood to discuss mortgages. Many times you can be left hanging with nothing but somebody’s voice mail and never have an opportunity to speak with your customer.

However, voice mail can actually be considered a blessing in disguise. Here is where you have an opportunity to dangle a carrot in front of your customer.

If you just so happen upon a voice mail while cold calling, don’t just leave your name, number, and the company you work for with a hint of disappointment in your voice, be sure to leave them with a reason to call you, make them wonder what you meant behind your message.

Say something like this;

“Good evening Ms. Jones, my name is Jon Smith and I work for XYZ mortgage company. I understand that you are interested in a mortgage. I have looked over your scenario and I believe that I have the right product to meet your needs, so please give me a call back at a time convenient for you. Thank you.”

And smile while you are talking, the inflection will come out in your voice.

Another challenge you may face is when a customer tells you that they need to speak to their spouse before making a decision.

Should this happen, ask if their spouse is available now, and if so, ask to speak with them now.

If not, ask if there was anything that you did not explain clearly enough and that you would be happy to go over everything again.

If this doesn’t work, back off and ask if you may call back at a designated time convenient for your customer.

The more you cold call and work the phones the better your mortgage marketing skills will become over the phone. And as long as you know your products and you are prepared to explain them, success will come all the easier for you.

Author: Jay Conners

About Author:

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.

---

Random related phrase:

find out if a business is legitimate

Misspelled random related phrase:

ffind out if a business is legitimate, ind out if a business is legitimate, fiind out if a business is legitimate, fnd out if a business is legitimate, finnd out if a business is legitimate, fid out if a business is legitimate, findd out if a business is legitimate, fin out if a business is legitimate, find out if a business is legitimate, findout if a business is legitimate, find oout if a business is legitimate, find ut if a business is legitimate, find ouut if a business is legitimate, find ot if a business is legitimate, find outt if a business is legitimate, find ou if a business is legitimate, find out if a business is legitimate, find outif a business is legitimate, find out iif a business is legitimate, find out f a business is legitimate, find out iff a business is legitimate, find out i a business is legitimate, find out if a business is legitimate, find out ifa business is legitimate, find out if aa business is legitimate, find out if business is legitimate, find out if a business is legitimate, find out if abusiness is legitimate, find out if a bbusiness is legitimate, find out if a usiness is legitimate, find out if a buusiness is legitimate, find out if a bsiness is legitimate, find out if a bussiness is legitimate, find out if a buiness is legitimate, find out if a busiiness is legitimate, find out if a busness is legitimate, find out if a businness is legitimate, find out if a busiess is legitimate, find out if a busineess is legitimate, find out if a businss is legitimate, find out if a businesss is legitimate, find out if a busines is legitimate, find out if a businesss is legitimate, find out if a busines is legitimate, find out if a business is legitimate, find out if a businessis legitimate, find out if a business iis legitimate, find out if a business s legitimate, find out if a business iss legitimate, find out if a business i legitimate, find out if a business is legitimate, find out if a business islegitimate, find out if a business is llegitimate, find out if a business is egitimate, find out if a business is leegitimate, find out if a business is lgitimate, find out if a business is leggitimate, find out if a business is leitimate, find out if a business is legiitimate, find out if a business is legtimate, find out if a business is legittimate, find out if a business is legiimate, find out if a business is legitiimate, find out if a business is legitmate, find out if a business is legitimmate, find out if a business is legitiate, find out if a business is legitimaate, find out if a business is legitimte, find out if a business is legitimatte, find out if a business is legitimae, find out if a business is legitimatee, find out if a business is legitimat