Thursday, February 14, 2008

Business e mail etiquette

Don't Get Scammed

Description:

It seems these days that everyone wants to start a part time business. We all want to find ways to bring in some extra money. The rising acceptance and popularity of Internet commerce has also created an explosion of scam artists and online business schemes.

Content:

It seems these days that everyone wants to start a part time business. We all want to find ways to bring in some extra money. The rising acceptance and popularity of Internet commerce has also created an explosion of scam artists and online business schemes.

You've probably seen lots of ads claiming that it's easy to make big money on the Internet. Some tell you that all you have to do is put up their free website and watch your bank account grow with no effort on your part. But the truth is that websites don't make money by themselves. You have to sell a product or service, and you have to have a way to find large numbers of visitors for the site.

Others declare that you can own your own successful "business" if you just follow their secret system. They post long ads about all the benefits and wonderful features you'll receive only if you buy their method. These ads usually go on and on about the supposed value of all the different components that are included before finally letting you know what their "bargain" price actually is. With many of these programs, the only thing you get for your money is instructions on how to put up your own ads doing the same thing to other people.

If you're looking for ways to get something for nothing, there's no end to the schemes you can try. Most of them are cons, many of them are illegal, and few of them make any money - except for the one who starts it.

Another popular rip-off is the so-called work at home job opening. Although there are some legitimate job offers and telecommuting opportunities available, many of these are also cons designed to separate you from your money.

So how do you tell the difference? There are a couple of ways. First you can look carefully at the ad itself. Does it try to use fantasy or emotion to create some idyllic image in your mind? Is it skimpy on the specific details of the offer or the price? This is one clue that the offer is not what it seems.

Another thing to watch out for is cost. An actual work at home employment offer will not ask for money. You don't have to buy a list, or purchase instructions. And you also don't have to send money to get the details of the offer. A real job offer will include contact information for the company doing the hiring. They will ask you about your experience and qualifications just like any other job. They won't claim that "anyone can do it".

Use your common sense when considering any offer for home-based work or businesses. The old adage is true: If it sounds too good to be true, it is. Take for example the two popular scams of envelope stuffing and home product assembly. Why would a legitimate company incur the expense of shipping items and paying you to do something that can be easily and cheaply done on site with automation or their own regular employees? Avoid these offers.

The same guideline applies to business offers. If it's that easy, they don't need you to do it for them, except as an additional channel to peddle their product and produce profits for them. A real business takes real products and services, and real work. All of the offers you see aren't scams, but most are - so make sure to always carefully evaluate all the facts.

Author: Vanessa Shelton

About Author:

©2006 by Vanessa Shelton
Vanessa Shelton is an independent copywriter and marketing consultant who specializes in helping small and home-based business owners start strong, operate successfully, and grow profits. To learn more about Vanessa's service or to read more tips, visit her website at www.VanessasDesk.com


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Hotel business magazine

How RFID Technology Will Invade Your Life

Description:

Modern technology, originally designed for retail security, now threatens to impinge more deeply into our daily activity.

Content:

With RFID technology a store owner knows everything about the item you take to the checkout including price, color size etc.

The USA now wants to put this technology into passports which would allow people to be mass processed through custom control, without having to form queues. You know what it is like when you arrive home late and there is a queue of 200 people in front of you at the Passport desk.So a convenience would be faster people handling.

Credit card companies would be able to read your card simply by you waving it near a reading device.So we face a revolution in the use of RFID technology.But security on terrorist activity may be compromised because he could alter his passport to get though without an official actually seeing the falsified document.

And then there is the issue of personal privacy. You buy an item using RFID and for the rest of the day a scanner could pick up the fact you just bought it and how would this compromise you if you are holding a RFID credit card.

Also consider the supply chain structure. Now thieves could know what's being held in premises and what its value is.

There are some solutions for specific cases. So for example when you buy something, there should be a tear off section your ticket to remove the device. So you will not be readable after you have bought your items.
Credit cards are a different consideration.

What would be the diving line between being close enough for the scanner to pick you up but not close enough for a thief to scan the card in your handbag?

An unacceptable situation would be where thieves could wander around shopping centers and simply get close enough to your wallet to scan your card. Clearly there is some extra thinking to be done here and it may be some time before this is solved, where convenience is improved but your privacy is secure. Maybe aluminum wallets are the answer? Time will tell.

Counting devices
Client counting solution to the retail sector offers a system is aimed at providing pertinent management information on client visit habits and related transactions.The system comprises client movement logging hardware - deployed in-store and a software suite which would typically run within head office and provide web browser access to count statistics.

Benefits
o Sales to look into conversion rate analysis to ascertain sales effectiveness and help improve Average Transaction Value and Units
o Marketing to assess the effectiveness of advertising and marketing campaigns
o Operations to provide insight into the effectiveness of staffing levels
o Security and exceptions will note movements after-hours and differences between people entering and exiting the store
o Environment to look at through-store footfall to ensure appropriate floor layout andcustomer awareness of in-store departments
o Low impact and quick installation

Management information
A simple to use browser-based software suite provides immediate access to management information right across your enterprise.Integration with management data allows automated linking with transactional and staffing data so you can see how wisely or not you are spending you money.

Sales transaction data should be automatically imported on a daily basis and the system database should be queried by third party products for further integration/analysis as necessary. Client counting can improve your operational cost-effectiveness, improve your advertising impact on sales and enhance the customer experience by ensuring staffing levels are appropriate to customer flow.

Author: Arthur Stoller

About Author:

Arthur Stoller advises customers on the use of retail technology. Find out how you can implement protection for your shop by visiting RTO Security tags


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Business development associates

At-home Business Growth – Six Tips to Start Growing Again

Description:

Working hard and seeing little gain in your at-home business? Try these six tips to get out of that rut and start growing again.

Content:

Claudia Pate

Owning and running your own at-home business is hard work. If you are like me, you spend hours and hours in front of the computer actually hoping that no one will come to the door or call unless it is for business. Every minute spent at home must be spent working, working, working.

But what if you are working every minute, not taking personal calls or visits, and you are not seeing any growth in your business? You will begin to get discouraged and jump from one business-building idea to the next with little or no success. Instead, use these six tips to get out of that rut and start growing again.

1) Get organized

Clean up the clutter in your office or work area. If you have filing to do, do it now. If you have phone calls to return, make them now. If you need a calendar or day planner to organize your day, buy it now and start using it. Nothing zaps productivity like being disorganized.

2) Schedule your time wisely

Look at your time commitments on a monthly, weekly, and daily basis. Use your calendar or PDA to set appointments at times that work with other errands. If you have to pick up the kids from school in the afternoon, plan errands and appointments before or after their pickup. If you run errands and make appointments for the morning then have to pick up kids later in the day, you have left yourself very little time in the middle of the day for work. If you run errands, make appointments, and pick up kids all in the afternoon, you have all morning to work before leaving the house.

3) Outsource

No, I don't mean send your work to another country, unless your business is too large to run yourself, but outsource your home tasks to others. If you have children who can do the laundry, let them do it. If your wife will take over paying the bills, let her do it. If you don't have time to clean, hire someone to do it for you even if it is just once or twice a month. The money you spend will be well worth having a clean house that you are not obsessing over because you just can't do it all. You might even have friends or other family members who will help you with these chores.

4) Focus on one task

Identify and focus on one aspect of your business that you would like to change. Often when people are working toward reducing or eliminating debt, they focus on the smallest bill first. When that is paid off the sense of accomplishment compels them to work on the next smallest bill, then the next, and so on until the debt is gone. Accomplishing one task might seem small now, but it will bring great rewards in your business. You may choose the hardest task or the easiest, but choose one and complete it.

5) Try something new

Research something that you have heard of but don't know what it is or how to put it into practice. Curious about viral marketing? Research it. Want to write an article and submit it? Do it. Want to start your own newsletter? Get tips and advice online and start working on it today. There is nothing like learning something new to spark your creativity and give you fresh insight.

6) Take a break

How many days has it been since you went for a walk or took a bike ride? When did you last visit the local museum or art gallery? How long has it been since you went to the park and watched the babies or the birds? Get your coat on and get out of the house. Call a friend to meet your for coffee. The fresh air will do you good and the exercise will do wonders for those muscles that are tired and sore from sitting all day.

Owning your own business can be the best thing you've ever done, but it can also be very hard. When business is slow and you seem to spend hours working and not getting anywhere, you need to step back and get a new perspective. Getting organized, managing your time, outsourcing daily chores, focusing on one task, trying something new, or taking a break could make all the difference in your business today.

Author: Claudia Pate

About Author:

Claudia Pate is a home business entrepreneur and is the owner of The Anniversary Shop. She is writing her own internet marketing success story with Plug-in Profits, a multiple-streams-of-income plan with a complete 30 Day Guide to Success, and CommonSenseEbiz.com, a guide to internet and home-based business.


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Business card scanner

How to Create Valuable Information Products

Description:

You hear it all the time, don't you? "I've got this great idea for an e-book, I just don't know how to write it." Or, "I've been working on my e-book for months and I just can't seem to finish it." I've talked to potential authors who have spent years struggling to write their first e-book! What if I could show you how to write an interesting and valuable e-book instantly and effortlessly? Would you be interested?

Content:

You hear it all the time, don’t you? “I’ve got this great idea for an e-book, I just don’t know how to write it.” Or, “I’ve been working on my e-book for months and I just can’t seem to finish it.”

I’ve talked to potential authors who have spent years struggling to write their first e-book!

What if I could show you how to write an interesting and valuable e-book instantly and effortlessly? Would you be interested?

One of my favorite images in American Literature is the young Tom Sawyer, who was commanded to white-wash a fence. It was a boring, tedious job and he really didn’t want to do it.

Knowing that if you want something other than the obvious to happen you have to do something other than the obvious, Tom pretended to have so much fun white-washing that fence that other boys literally begged him to let them do it.

I’ve taken Tom’s approach to fence painting and applied it to writing e-books.

Why Write An E-book?

There are several good reasons to become an e-book author.

1. Money. Information is big business. You can create a product once and sell it thousands or millions of times. Every aspect of the process can be automated except the actual writing-and with the tricks I’m about to show you, even the writing will be easy and painless.

2. Build your list. Every internet marketer knows that “the gold is in the list.” I’ve added thousands of names to my mailing list by giving away an e-book in exchange for email addresses. Once a person opts in to your list, you have their permission to contact them and tell them about the products you have for sale.

3. Increase your visibility and credibility. You will be viewed as an authority on the subjects you write about, provided you write informative and accurate e-books. If you can persuade a more prominent author to co-write with you, you increase your credibility.

In return, your co-author will receive the benefits of increased productivity, more visibility and more income.

4. Drive traffic to your other projects. Always include web site addresses in the header of your e-books. There are many opportunities to tempt your readers to explore your sales sites.


What To Write About

I can remember a time when there was no such thing as an e-book. I suspect that in the future all books will be e-books. Right now, the most successful e-books are nonfiction.

A look at the best selling e-books on Clickbank reveals titles like: “How to…,” “The Ten Secrets of…,” “Get Paid to…”

There is a school of thought that says you should diligently research the search engines and current clickbank inventory to find out what people want and then write your e-book targeting the identified market, regardless of your interest in or knowledge of the subject.

This strikes me as similar to trying to drive while looking in your rearview mirror. Although research is good, this particular research only tells you what’s behind you. It seems to come from a mindset of scarcity-as if you can only write one e-book! With the tools I’m about to give you, you can write an e-book a day if you want to.

The “next big thing” is going to come from someone who comes up with something new and different-why shouldn’t it be you?

You should pick a subject that interests you, and one that you already know something about. If you have experience working on cars, you might consider writing a book on basic automobile maintenance.

Target a specific market. This e-book is for people who are writing their first e-book. If I were writing for Literature Majors in Graduate School, I would write an entirely different book.

Using our example of a book on automobile maintenance, you could target housewives, teenage girls, senior citizens, or people who own vintage Fords. In my opinion, a book on that subject that would be valuable to all those groups would be too long and complex for the e-book format.


The Public Domain

For information about copyrights and the public domain, go to http://www.copyright.gov/circs/circ1.html

Here’s a brief run-down of the rules. If am not a lawyer, and this is not meant to be legal advice. If you’re unsure, hire a lawyer!

Almost anything copyrighted before 1923 is in the public domain.

Some works published between 1923 and 1989 without proper copyright notice, and works published before 1964 whose copyrights weren’t renewed, may be in the public domain.

Tony Laidig’s book, The Public Domain Code Book has an exhaustive list of resources for finding public domain books. I recommend it highly.

Several internet marketing fortunes have been made by recycling out of print books that have lapsed into the public domain. The laws concerning public domain have changed through the years.

There is a virtually endless supply of valuable and useful books that, with a new title and a modern cover, still have lots of life-and sales- left in them.

Once you’re absolutely sure that the book you’re interested in recycling is in the public domain, you’re free to copy, augment, edit, repackage and sell it. There are some tricks to this-if you’re not sure, ask a lawyer-but once you’ve learned the ground rules, you’ve got the accumulated inventory of centuries of writing at your disposal.

If you use a public domain work as a starting place, and add your own original material to it, you have created a “derivative work” and may be able to copyright that!

Here’s a hint: almost all government publications are in the public domain.

Find a Work In The Public Domain

A quick Google search found these resources. This will change daily.

Project Gutenberg has over ten thousand books online. Many of them are in the public domain.

Their license page explains the rules. Project Gutenberg mainly focuses on literature.

Books For a Buck has an index of sources for free books, many of them in the public domain.

The Alex Catalogue of Electronic Texts has an online search engine for finding public domain works.

The Internet Public Library is another search engine for finding public domain works.

The Digital Library at Dartmouth has some good links.


Rebrand a Public Domain Work

If you find a book in the public domain, or acquire the rights to an existing book, you have the option of “rebranding” that book.

There have been several successful e-books whose authors merely changed the title and cover on existing public domain works.

If a book is out of print but not in the public domain, there’s a good chance the author will sell you all or part of the rights.

Once you’ve acquired your book, you need to “rebrand” it. A great title and cover is all you need.

There is an art to creating effective titles for e-books. The title is your headline. An interesting and arresting title is your most effective selling tool.

Remember that people buy benefits. How those benefits are created is less interesting to a reader than what the benefits are. Remember, the question your potential buyer is asking is, “what’s in it for me?”

A book on investing? The benefits would be increased financial security, increased buying power, and financial freedom. The title, “Fire Your Boss” will sell more e-books than “A Comparative Analysis of Market Index Financial Products,” although both books might have the same content.

Look for the positive outcome for your reader. Will your recipe book help them lose weight or find a mate? “Sexy Salads” will probably sell a lot more copies than “Roughage Recipes For A Clean Colon.” A lot more.


Write a Workbook or Study Guide Using A Public
Domain Work

One of the fastest ways to create a new product using existing material is to write a workbook or study guide.

My first e-book, co-written with Joe Vitale, was The Think and Grow Rich Workbook. Thousands of people have found success by applying the techniques that Napoleon Hill describes in his book.

It was Joe who pointed out that one edition of the book had lapsed into the public domain. Only one edition, and I’m not going to tell you which one. Don’t try this at home.

Sitting in my favorite coffee shop, I harvested the rich fruit from the book and reverse engineered it. . I sent it to Joe and he added his hypnotic contributions. Voila! An e-book was born.

We gave away a copy to everybody who subscribed to the Milagro Research Institute e-zine, Milagro World (www.milagroworld.com). This increased our list by several thousand names in a very short time, and has resulted in some exciting viral marketing.

Since we launched that workbook, I’ve learned a valuable lesson. Although a book may be out of print, its title may be a “trademark.” I learned this lesson from the Napoleon Hill Foundations very efficient legal department. It turns out that, although the book, and the title, have lapsed into the public domain, the title “Think and Grow Rich,” is a trademark of the Napoleon Hill Foundation.

They also claim that the words “Grow Rich,” when used in the title of a product, will create confusion in the consumer’s mind.

The concept of “confusion in the consumer’s mind” is pretty vague- and I suspect the party with the most predatory attorneys will prevail if it ever came to litigation. The mere threat of litigation is enough to cause most authors, including me, to rename their products.

When I write, I like to work from an outline. Many authors do. It’s a great tool for organizing your thoughts. You can break a large, intimidating project down into smaller, more manageable projects.

To create a workbook, it’s useful to work backwards and make an outline from the existing book. Write down the title of the chapter.

Now go through the chapter and write down the major points. The idea is to strip away everything but the essential facts.

Once you’ve distilled the chapter down to the bare necessities, put it back together again in your own words. Pretend that you’re using your notes to tell a friend what the chapter is about. If your friends are anything like mine, you’ll want to tell them in clear simple sentences.

You can increase the value of your workbook, and get more mileage out of your work, by including a chapter quiz. Go back and pick out a handful of the most important facts from each chapter and restate them in question form.

For example, if one of your facts is “The capital of Texas is Austin,” you might write “What is the Capital of Texas?” I told you this was easy!

Author: Pat O'bryan

About Author:

Pat O'Bryan is the CEO of Practical Metaphysics, Inc., Director of the Milagro Research Institute, an award winning songwriter, recording artist, visual artist, author, video producer and internet marketer. He is the host and promoter of the "Your Portable Empire" Un-Seminars.

Work at home, or from anywhere - http://www.patobryan.com


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Yellow pages for business

Financial Myths Vs. Financial Facts

Description:

Financial Myths vs. Financial Facts explores and evaluates funding options for businesses that sell products or services to other businesses.

Content:

FINANCIAL MYTHS vs. FINANCIAL FACTS

Evaluating Funding Options for your B2B Business

The world of commercial finance is complicated. It is suggested that all businesses consult with their trusted advisors (CPA, Attorney, or Partner) before entering into any financing transaction that will have long term effects on their business. The following statements are the opinions based on the dictionary definitions herein below.

Merriam-Webster Online Dictionary Abridged Definitions:

MYTH:

Pronunciation: 'mith

Function: noun

Etymology: Greek mythos

1 a: a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.

2 a: a popular belief or tradition that has grown up around something or someone; especially: one embodying the ideals and institutions of a society or segment of society

2 b: an unfounded or false notion

FACT:

Pronunciation: 'fakt

Function: noun

Etymology: Latin factum, from neuter of factus, past participle of facere

1: a thing done

2: the quality of being actual

3 a: something that has actual existence

3 b: an actual occurrence

4: a piece of information presented as having objective reality- in fact: in truth

“A fool and his money are easily parted”

FINANCIAL MYTH: No. 1

Finance companies that promise funding in 24-48 hours are the best choice.

FINANCIAL FACT:

Unless you are desperate for funding, you should take time to compare alternatives, read the proposed contracts, and consult with your advisors.

It is recommended that you read the proposed contract before you agree to terms, and carefully consider the risks regarding following matters:



1. Percentage to be advanced: This may range from 60% to 90% of the face value of an invoice. Will the percentage to be advanced be sufficient to help you grow profitably?



2. Your obligation to work with the finance company: Are you required to sell 100% of your accounts receivable every month, or are you permitted to sell at your discretion? Are there monthly minimum charges and if so, would you be likely to use the services of the commercial finance company to this degree every month?



3. Will you be more profitable if you use the finance companies services? In other words, can you afford to pay the commercial financing fees in order to grow your business?



4. Which source is better for you: a small commercial finance company, a large commercial finance company, or the asset based lending department of a bank? With the small companies, you are more likely to work with the decision makers and their usually is more flexibility and discretion. With the large companies, you can accomplish larger transactions and this may be of great significance especially if your business is international. Banks may be an excellent choice if your accounting is perfect and you are good at dealing with strict requirements. Banks are regulated institutions with safety and soundness requirements which generally make banks more conservative than private lenders. GFS works with all three types of lenders.



5. Choice of law: If you are in California, and any dispute must be litigated in New York can you afford the risk that you might have to travel to protect your interests? Where are disagreements or disputes to be decided? Is there binding arbitration?



6. Penalties for early termination: Some yearly contracts provide that if you want to leave the commercial finance company, you are liable for “the greater of Two percent (2.00%) of the Maximum Credit Line, or the number of months remaining in the agreement multiplied by the Monthly Minimum Fee”. Is the termination fee risk affordable?



7. Penalty interest if you client fails to pay on time: Some lenders provide that if a client defaults, you can substitute another invoice and not be charged a penalty. Other lenders may require that if a client fails to pay an invoice within 90 days, you are charged 20% of the invoice face amount plus 7.5% per month until payment is made. What does the commercial financing agreement require when your client does not pay on time?



“Economical with the truth”

If someone is economical with the truth, they leave out information in order to create a false picture of a situation, without actually lying.

FINANCIAL MYTH: No. 2

Finance companies that promise lower rates are the better choice. For instance, Co. “A” offers 3% per month; Co. “B” offers 3.25% per month. Co. “A” is the best choice.

FINANCIAL FACT:

Contract terms and conditions determine your actual costs based on when your clients pay. This requires analysis.

It is recommended that you carefully consider the contract terms regarding how interest is charged and your experience regarding how your customers typically pay to project the true costs of financing. Here are several examples:



1. You sell an invoice with a face value of $100.00. Assume the contract charges are 3% for 30 days, with an 80% advance to you and your customer pays the commercial finance company the full amount due on the 30th day. You take an $80.00 advance on day 1 and your customer pays the commercial finance company $100.00 on the 30th day:



v Suppose Lender “A” charges 1% for every 10 days period. Assume “Payment date” is defined in the commercial finance contract as the date the finance company receives payment from your customer pays plus ten (10) banking days. Ten banking days are two calendar weeks. You will be charged for 44 days. One percent for the first 10 days, plus 4 percent for the next 34 days equals a charge of 5%. Your cost = $5.00.



v Suppose Lender “B” charges 1.5% every 15 day period. Assume “Payment date” is defined in the commercial finance contract as the date the finance company receives payment from your customer plus three business days for check clearance. You will be charged for 33 days. You will be charged 4.5%. Your cost = $4.50.



v Suppose Lender “C” defines “Payment date” as the day they receive the check or wire funds transfer. This commercial finance company stops the interest clock on the day they receive payment from your customer. You will be charged 3%. Your cost = $3.00.



v Suppose Lender “D” defines “Payment date” as the day they receive funds and charges daily interest only on the actual funds advanced, also know as per diem interest. Since you are being charged 3% on $80.00 your cost = $2.40.



2. In every contract the definition of “Payment date” and method of interest calculation are critical to anticipate your actual costs of financing. All of the above methods of calculation, except Lender “A”, may be reasonable on account of the risks inherent in the transaction. Gregg Financial Services works to obtain the most competitive rates and terms for our client’s initial funding; and GFS works to reduce commercial finance costs as you grow.



3. If you customers typically pay in 60-90 days, a contract that requires a minimum interest charge for 60 days is not unreasonable. This condition may be a required for medical accounts receivable financing.



4. Consider whether the commercial finance company’s contract requires you to sell every invoice (100% of all invoices) on the day you issue them, or may you sell individual invoices up to 59 days past due, according to your needs? There are tradeoffs: lower price vs. flexibility. It is very much a question of assessing your commercial financing requirements and your gross margins to pay for financing costs.

“Easier said than done”

If something is easier said than done, it is much more difficult than is sounds. It is often used when someone advises you to do something difficult and tries to make it sound easy.



FINANCIAL MYTH No. 3

You can determine the best finance company to work with by simply by comparing several different websites.

FINANCIAL FACT:

Websites are advertising. Knowledge of the lender, their reputation and business practices are essential to choose wisely.

KEY POINTS TO CONSIDER:

When assessing the most appropriate commercial financing company to use, make sure:

• the provider is a reputable company

• your contract corresponds with any verbal or written quotations

• you are aware of any financial penalties if you wish to end the agreement early

• the financing credit limits are sufficient for your initial needs

• you have read the contract carefully before signing it, checking the amount of financing and notice periods

• you understand all terms and conditions, and the costs you will have to pay



Commercial Finance Brokers work with many dedicated commercial finance companies and banks across several businesses of all sizes. There are many areas of specialization, such as purchase order financing, accounts receivable financing, inventory financing and SBA financing. Most commercial finance companies limit their services to one or two of these categories. A commercial finance broker will assess different companies and match you with one that best fits for your business needs. They also keep a close watch on commercial finance companies that may charge non-competitive fees and will not match you with them. In addition to comparing rates, there are many points to consider when choosing services.

To anticipate problems with customers that inevitably arise, find out what level of customer service they offer to help resolve problems. Do they provide telephone support and in-person meetings, e-mail help and live chat, or a combination of services? Choose the commercial finance company that offers multiple ways to reliably address concerns or answers questions. Consider differences in where you are located and the time zone where the commercial finance company is located. How will this affect cut off times for funding? How will this affect your ability to reach your key finance representatives?

You may want to ask for a list of references before you do business with them. Make sure to ask such questions as:

• Were they able to quickly process your funding requests?

• Was the approval process simple? How long did it take?

• Was the company easily accessible through phone and email?

• How long did it take before you received funds?

• If you had a problem with your account, what did they do to resolve it?

• How did your clients react to working with the commercial finance company? Did they handle them appropriately?

• Would you recommend this company?

“Face Value”

If you take something at face value, you accept the appearance rather than looking deeper into the matter.



FINANCIAL MYTH: No. 4

A non-recourse contract means you do not have to pay the finance you to pay unless your company if there is a default.

FINANCIAL FACT:

Most contracts require you to pay unless your client files bankruptcy or goes out of business.

There are two general types of factoring: recourse and non-recourse. Recourse factoring is the most common. With recourse factoring, the commercial finance company generally will fund every invoice you submit, but will require a refund plus their fees for invoices that are not paid within a specific period of time, usually 90 days.

Non-recourse factoring may free your company of any responsibility for non-paying accounts, if, and only if, it is truly “non-recourse” without conditions.

The commercial finance company with a non-recourse contract will have more stringent policies for the invoices they will accept. In a non-recourse contract the commercial finance company agrees to purchase the invoice from you and takes some or full responsibility for its payment. It depends on the contract terms. Credit insurance may be required. This is an additional expense.

Non-recourse factoring generally is defined in commercial finance contracts to mean: if the customer does not pay in limited situations, it’s not your problem. For example, should the customer declare bankruptcy or go out of business you are not responsible to pay back the commercial finance company for the advance on certain invoices. But, if there is a warranty issue, if anything at all is wrong with your product or service, you may be held responsible for the advance you received. And the commercial finance company can assert a breach of the many warranties and representations in your contract as a defense to accepting responsibility for a loss due to non-payment in a non-recourse agreement.

There are also commercial finance companies that will provide a mix of the two. These companies will promise to assume the risk of your invoices but require you to swap in a replacement of equal or greater value for slow-paying or defaulted accounts. This is not a true “non-recourse” contract in the literal sense of the idea because you are required to substitute non-performing invoices with new invoices that are likely to perform.

On the surface, non-recourse sounds better than recourse. But if the fees for the non-recourse factoring are significantly higher than full recourse, is the added cost to transfer the risk of payment default worth the expense? How many of your customers will file bankruptcy or go out of business? Over a period of time it may cost you more of your potential profits to transfer some payment risk to the commercial finance company.

Most commercial finance companies offering full non-recourse factoring conduct extensive credit checks on the customer before they will pay an advance on an invoice. This is a benefit to all concerned. When it is predictable that an invoice will get paid by a creditworthy customer, the invoice will be purchased. This credit quality check is of benefit to you because you do not want to knowingly sell your products or services to businesses that are not likely to pay. On the other hand, there may be companies you would prefer to do businesses with that do not meet the creditworthiness standards for non-recourse factoring. There may be compelling business reasons to choose recourse vs. non-recourse factoring.



“Look after the pennies and the pounds will look after themselves.”

If you look after the pennies, the pounds will look after themselves, meaning that if someone takes care not to waste small amounts of money, they will accumulate capital.

“Hook, line and sinker”

If somebody accepts or believes something hook, line and sinker, they accept it completely.



FINANCIAL MYTH: No. 5

Startup companies with a new hot product need venture capital to grow rapidly.

FINANCIAL FACT:

You can grow exponentially with purchase order financing, factoring, and inventory financing from a commercial finance company.

In general, more products you sell, the higher your revenues and profits. The more orders you have, the more you can sell, provided you can pay your suppliers upon delivery. Purchase order financing is like inventory financing for goods in transit to your customer.

Commercial finance companies provide purchase order financing to pay your suppliers, enabling you to close the sale and deliver your orders to your customers. This often involves a letter of credit using the commercial finance company’s credit to guarantee payments to the factory producing the product, especially if the manufacturing facility is not located in the US.

When the goods are accepted by your customer, an account receivable is created. An invoice factor, or commercial finance company that purchases accounts receivable, pays for the purchase order financing. You are paid the profit when your customer pays.

The commercial financing structure may follow these steps:

Letter of credit (to guarantee manufacturer payment for goods) ► Purchase Order Financing (pays manufacturer/supplier) ► Accounts Receivable Financing (pays Purchase Order Financing) ► Inventory Financing ► Customer pays ► Factor is paid

► You are paid profits from your sales after financing costs are paid



Commercial Finance Brokers help you determine what financing is available according to your circumstances, at competitive rates.

“Play hardball”

If someone plays hardball, they are very aggressive in trying to achieve their aim.



Venture Capital Funding

The Venture Capital Industry:

Venture capital is money provided by professionals who invest alongside management in young, rapidly growing companies that have the potential to develop into significant economic contributors. Venture capital is an important source of equity for start-up companies.

Professionally managed venture capital firms generally are private partnerships or closely-held corporations funded by private and public pension funds, endowment funds, foundations, corporations, wealthy individuals, foreign investors, and the venture capitalists themselves.

Venture capitalists generally:

• Finance new and rapidly growing companies;

• Purchase equity securities;

• Assist in the development of new products or services;

• Add value to the company through active participation;

• Take higher risks with the expectation of higher rewards;

• Have a long-term orientation

When considering an investment, venture capitalists carefully screen the technical and business merits of the proposed company. Venture capitalists only invest in a small percentage of the businesses they review and have a long-term perspective. Going forward, they actively work with the company's management by contributing their experience and business savvy gained from helping other companies with similar growth challenges.

The advantage of venture capital investment is that you get money that enables you to expand your business and obtain market share before someone beats you to it. Venture capital is not a loan that needs to be repaid; rather, venture capitalists (VCs) invest their money in exchange for equity (an ownership share) in your company. VCs get their cash out only when your business is acquired by another company or "goes public," that is, when its shares can be publicly traded on a stock exchange. The disadvantage is that you are no longer the sole owner of your company and may lose control. Moreover, a VC may move your company towards an Initial Public Offering (IPO) of publicly traded shares faster than might be best for the long-term health of the business.

In general, the earlier the stage where you receive funding, the more you have to give up. A few VC companies or "angel investors" might invest in what is not yet a real operating business but just a concept. For $500,000, they might take a 60% ownership in the company, and put in their own management team. If they decide that this can become a viable business ("proof of concept"), they might fund the company for another $5 million, taking yet more equity. By the second round of financing, the original business owner might retain only a 5% to 10% ownership.

What are the Pros and Cons in having Venture Capital Funding as a partner?

Pros:

- Financial strength for global competition

- Share buy-back opportunity

- Easier to get listed on a stock exchange

- No conflict of interest

- VC network can enhance the company's business

VC’s provide experience, advice, and mentoring. They are objective, helpful with networking and hiring the right people. They add credibility and prestige to your business, share the risks, and help eventually to sell the business.



Cons:

- Lose part of the ownership

- Cannot manage the company as a family-run business

The risk of working with a VC may be their concern is more for a profitable and mandatory exit, compared to your concern for your employees and customers. You loose independence to manage your business and the VC’s may have the right to fire you and your management team. It can be a full-time job to manage the venture capitalists that are funding your business. Venture capitalists usually ask for:

•Anti-dilution protection. If the company's stock price goes down any time in the future, they get additional stock for free.

•Dividends. In addition to stock, they get a guaranteed rate of return.

•Liquidation preferences. VCs get their principal and dividends back before anyone else gets a penny.

•Participating preferred. They get to double dip—they first get their investment plus dividends, then the value of their stock.

•Mandatory redemption. This requires the company to buy their stock back by a certain date, establishing a deadline for an exit event.

•Demand registration rights. The VCs can force the company to file a registration statement with the Securities and Exchange Commission to initiate an initial public offering—another way of forcing an exit event.

•Approval rights. The VCs must approve any new financings and have the right to participate.

•Reps and warranties. You'll also have to accept personal liability for representations you've made about key aspects of the company. They will have the right to sue you for all you own if you forgot to give them any bad news.

CONCLUSION: There are no easy choices. If you have orders for your product with a sufficient gross margin, commercial finance companies may be your best choice. If you need to develop your product and lack the capital to fund your business to develop the product, market your brand and receive orders, venture capitalists can be the best thing that ever happened to your company. If you commit to a commercial finance company, you can terminate the contractual relationship. If you commit to a venture capitalist, the exit strategy is in their domain.

“Make a mint”

If someone is making a mint, they are making a lot of money.

“Feel the pinch”

If someone is short of money or feeling restricted in some other way,

they are feeling the pinch.



FINANCIAL MYTH: No. 6

All finance companies charge interest on 100% of the face value of the invoices you sell to them.

FINANCIAL FACT:

Some finance companies base their charges only on actual amount of money you receive.

There is a large range of pricing in the commercial finance business. Although competition tends to hold prices down, different industries may be charged more because of historical risk. For instance, medical and construction accounts receivable financing will be more costly than commercial financing for a staffing agency.



At one extreme, some commercial finance companies require that 100% of invoices be sold and interest is charged on 100% of the invoices. This may be reasonable because the business is high risk and if your company goes bankrupt, the commercial finance company cannot collect any of the funds that have been advanced.



The best pricing available is computed with regard to the actual funds advanced with interest payable on a daily basis for the period the funds are utilized. This is called per diem interest. Most banks and some commercial finance companies offer this option which may be described as a “line of credit” or “asset based financing” for larger transactions.



Assume a commercial finance company charges a 3% monthly fee and you sell an invoice for $100.00. Assume further that you customer pays in 5 days. Here is a range of costs you would pay, based on various minimum contract time and payment terms:



Based on 100% of the invoice:



59 day minimum term = $6.00 cost

30 day minimum term = $3.00 cost

15 day minimum term = $1.50 cost

10 day minimum term = $1.00 cost

Per Diem interest 5 days = $ .41 cost



Based on an 80% advance Per Diem for 5 days = $ .33



“Leave no stone unturned”

If you look everywhere to find something, or try everything to achieve something, you leave no stone unturned.

“Game Plan”

A game plan is a good strategy



FINANCIAL MYTH: No. 7

A finance company contract with no term is better than a contract with a one year term.

FINANCIAL FACT:

If you will need financing for one year and rates and terms are lower, the one year contract may be a better choice.

“Keeping your options open”

If someone is keeping their options open, they are not going to restrict themselves or rule out any possible course of action.



FINANCIAL MYTH: No. 8

SBA business loans are similar at every bank.

FINANCIAL FACT:

Some banks originate SBA business loans with delegated authority. This allows additional financing for purchase order, accounts receivable and inventory from third party lenders creating more capital for growth.

“Put all your eggs in one basket”

If you put all your eggs in one basket, you risk everything on a single opportunity, which, like eggs breaking, could go wrong.



FINANCIAL MYTH: No. 9

All finance company contracts, terms, and conditions are similar.

FINANCIAL FACT:

Terms range from fair to onerous. When you factor invoices you entrust all your cash flow to a commercial finance company.

“Comfort Zone”

It is the temperature range in which the body does not shiver or sweat, but has an idiomatic sense of a place where people feel comfortable, where they can avoid the worries of the world. It can be physical or mental.



FINANCIAL MYTH: No. 10

All finance companies require that your customers be notified that you are working with them. This is called notification and verification.

Financial Fact:

Some finance companies allow non-notification factoring. This makes the financing transparent to your customer.

“Take the plunge”

If you take the plunge, you decide to do something or commit yourself even though you know there is an element of risk involved.



Submitted by:

Gregg Elberg, President

GREGG FINANCIAL SERVICES

930 Irwin Street, Suite 209

San Rafael, CA 94901

415-482-9221

415-482-9228 Fax

415-847-8434 Cell

gregg@greggfinancialservices.com

Gregg Financial Services is a full service brokerage for commercial finance companies and banks that fund manufacturers, distributors, assemblers, jobbers, importers, staffing, service, agribusiness, construction and health care companies. We shop for the lowest rates and terms. We arrange various types of financing including purchase order financing; factoring; factoring with an inventory component; and asset based loans on receivables, inventory, equipment and machinery. GFS also provides cash flow financing and SBA loans on real estate and equipment. We work with all industries and can arrange financing transactions throughout the US and Canada, Mexico, Australia and several areas of Europe including the UK, Ireland, France, and Poland. GFS arranges funding from $25,000 to $50 million at competitive pricing, and we work to reduce your financing costs as your company grows. For more information about GFS, please visit our website: www.greggfinancialservices.com

Copyright 2006 Gregg Financial Services.

Author: Gregg Elberg

About Author:

Mr. Gregg Elberg was President of a Bay Area Savings and Loan for over twenty years. As part of the executive management team, he grew the financial institution from $13 million in assets to $175 million. He has extensive experience in the evaluation of personal and business credit. He has developed, underwritten and originated over $300 Million in Accounts Receivable Financing, Purchase Order Financing, Inventory Financing, and Commercial Real Estate Loans. During the past four years, he held a position with a major regional private commercial finance company.

Mr. Elberg is active in a variety of industry associations and community organizations. He is a member of the Rotary Club of San Rafael and a director of a non-profit organization, which serves low-income individuals and families in Marin County.

A graduate of UC Berkeley and USF law school, Mr. Elberg is a licensed Attorney and Real Estate Broker (Identification Number: 01368387). He currently resides in San Anselmo, CA with his wife and son. He may be contacted at: www.greggfinancialservices.com


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Commercial real estate business plan

Minnesota Grand Opening July 26th

Description:

ResourceMFG Minnesota Grand Opening July 26th

Content:

Today, Thursday July 26th from 11:30am-1:30pm, Michael Farren, Certified Staffing Professional and the Area Manager for the newest ResourceMFG office, will host a Grand Opening Luncheon located at 1922 Cliff Rd. E Burnsville, Minnesota. According to Farren, "Minnesota manufacturing has not been well-served by staffing organizations because current staffing services are trying to be everything to everyone. We are specializing in manufacturing and that is all we do. Our staff either comes from manufacturing or is trained extensively in manufacturing. We know what are strengths are and we focus only on those. The Grand Opening is designed to introduce the community to RMFG and let all manufacturing companies know that we are here for them and that we understand what they are looking for. So many other services are out there but are not completely focused on one industry like we are.”

The newest ResourceMFG branch will allow Minnesota manufacturing organizations a dedicated industry specific resource to find qualified candidates. During the Grand Opening lunch, executives, including Farren will be speaking to manufacturing experts about their staffing.

According to Farren, “Anyone in the manufacturing industry that uses staffing currently or has wanted to but didn’t think a traditional staffing service knew enough about their industry, or any manufacturing company that is using a service and feels they are not getting the service and quality they should be, must attend this event.”

Those wishing to RSVP for the Grand Opening may do so via email at Michael.Farren@resourcemfg.com

ResourceMFG (www.resourcemfg.com) is involved with the total spectrum of manufacturing positions including production, quality, maintenance, supervision, and all levels of management. The company serves a wide variety of industry segments that include automotive, electronic, machining, sheet metal, fabrication, and many other specialized producers.
Manufacturing is the sole focus of ResourceMFG allowing a better manufacturing workforce.

Author: Thomas Cutler

About Author:

Resource MFG/ EmployBridge
www.resourcemfg.com
Melissa Phillips
904-262-6325
MSN and AOL IM: MelissaRPhillips
Melissa.Phillips@employbridge.net


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Ideas for a home business

Search Engine Optimization Company: Media Marketing Online

Description:

Media Marketing Online as a company takes pride in offering comprehensive web site optimization techniques for its clients all over

Content:

Search Engine Optimization as understood by many is a very important component of wholesome Internet marketing efforts. Media Marketing Online as a company takes pride in offering comprehensive web site optimization techniques for its clients all over. MMO offers a well rounded SEO program to ensure long term search engine visibility and site listing in major or targeted search engines.

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MMO is a premier search engine optimization company based in India, providing Online Marketing and Sales Solutions. MMO offers Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC Management, Affiliate Marketing, Digital Advertising and Fund Raising Solutions which ensures rankings for keywords.
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Author: Manuanm

About Author:

Visit: www.mediamarketingonline.com


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Local business tax

Alternative Job Search Alert for Grads . . . Avoid the Resume Trap!

Description:

We've all been brought up to think that the success of our job campaign depends on our resume. So we spend an extraordinary amount of time trying to get it just right. It's a trap!

Content:

If you're graduating this year, this alternative job search alert is for YOU! You must avoid the resume trap!

What's the resume trap?

Well, we've all been brought up to think that the success of our job campaign depends on our resume. So we spend an extraordinary amount of time trying to get it just right. There are a thousand websites that show you how to write an award-winning resume . . . each one has their own formula. But this is a resume trap!

The fact is your resume is the least important part of your job search. And for a couple very specific reasons.

First, no one is going to offer you a job based on your resume. Employers make hiring decisions based on person-to-person contact. This is where you establish your credibility by coming to the table ready to demonstrate that you've taken the time to learn something about the decision-maker and his/her organization. And you have a proposal for addressing needs.

Secondly, if you make your resume the focus of your job campaign, you're creating an enormous amount of competition. Just think how many others just like you are throwing their hat in the ring via their resume. You want to be in a position where you can bypass the competition instead of contributing to it.

And this is where the alternative job search alert comes in. You need to focus your attention on something else to avoid this resume trap. And that something else is the hiring decision-maker. You want to spend all the time you can researching information about each organization you want to be part of. And further, you want background information about the decision-maker you'll be meeting with.

These days, doing this kind of research is a piece of cake. You have fabulous online tools like Google as well as online access to most of the trade association and product literature. You have the Chamber of Commerce and other business-related organizations like service clubs.

Best of all you have your contacts--people you know--from friends, neighbors and relatives to religious, business and political leaders. They're all available to answer your questions and even make introductions or referrals to hiring decision-makers.

This kind of proven alternative job search alert strategy is just part of the whole alternative job search and non-traditional career advancement movement. The bible of this job hunting revolution is "The World's Fastest Alternative Job Search System."

Armed with this amazing plan of action, you can count on meeting face-to-face with a hiring decision-maker of your choice in a matter of days. And you could lock up a high-paying job in as little as two weeks! It's the alternative job search alert that virtually guarantees your success!

Author: Paul Megan

About Author:

Paul Megan writes for EEI, the world-class pioneer in alternative job search techniques and non-traditional career advancement strategies . . . since 1985. Grab our stunning FREE REPORT: "How To Find A Job In As Little As 14 Days!" Click on RSS for instant info! http://www.fastest-job-search.com

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Central valley business times

Hanging your Hewitt & May Shirt

Description:

Hanging the shirt can keep it in shape and make your shirt look new when in fact it may even be old

Content:

Article by www.hewittandmay.co.uk

When you hang your garments, make sure that they are evenly spaced out and easily accessible. They should drape naturally, rather than be bunched up together; this will prevent them from creasing and allow the air to circulate for proper ventilation.

Make sure your shirt is completely buttoned up in order to keep the collar in place and prevent the neckline from creasing.

Note: plastic tubular hangers are known to offer minimal support and should be used for lighter items. Try padded, shaped and traditional suit hangers for best results. The bigger the hanger, the more support your shirts receive, thereby helping to prevent unsightly creases. Try to avoid wire hangers altogether (those you get from your local dry cleaner). They can also rust and may eventually stain your shirts.

The Classic V1 and their fine accessories can all be found by visiting www.hewittandmay.co.uk this being the most convenient and safest way to shop for those gentlemen with pressing time commitments.

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Author: Naresh Maharaj

About Author:

Co-founder of Hewitt & May shirtmakers www.hewittandmay.co.uk I have agreed to write several articles on fashion and formal shirting. I come from a fashion background and have worked for 3 years in Harvey Nickols.

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Pages business plan

Functionality of the Human Resource Manager

Description:

All over the world companies fill needs within their human resources departments for a manager, including the United Kingdom and all of Europe. It’s a position that is much in demand, and one that each company requires. It’s probably the most important position with a company since the human resource manager controls all of the functions of the hiring, firing, and benefits administration of the company.

Content:

All over the world companies fill needs within their human resources departments for a manager, including the United Kingdom and all of Europe. It’s a position that is much in demand, and one that each company requires. It’s probably the most important position with a company since the human resource manager controls all of the functions of the hiring, firing, and benefits administration of the company.

The role of the human resource manager may change contingent upon the size of the company. Within a small company, for example, the human resource manager may provide the entire role including initial interview, testing, secondary interviews if required, hiring, orientation, benefits administration, policy administration, labour law implementation, and anything else that pertains to the company’s labour or support staff duties.

In a larger company, however, the human resource manager will likely only administer the policies of the company and possibly conduct some interviews for applicants – some major companies tend to have recruiters who perform that function. This may include the implementation of attendance policies, performance and quality standards, implementation of benefits packages, research and development of in-house training programs, development of job descriptions and functions, making sure that each department is fully staffed to meet departmental standards of production, and staffing adjustments as needed throughout the company.

In very large corporations, in addition to a human resource manager, there may also be recruiters or staffing specialists who take responsibility for the hiring, testing, and training or new recruits. They also take care of any kind of medical testing that the company requires and schedule interviews with department managers for those employees who are qualified for open positions. The staffing specialists report to the human resources manager, so that particular position is not downsized in any way, but rather is redistributed so that the manager is able to handle many of the other human resource functions that are required within a large corporate structure.

No matter how large or small the company is, the role of the human resources manager is an important one and one that affects the future of the entire company. Whether a company’s human resources staff consists of one person or fifty people, the functions are still the backbone of the company, and the driving force whose intervention will determine success or failure of the company’s infrastructure. The human resource manager is singly responsible for making the decision concerning staffing needs, and the wrong decision will make a difference in the production capabilities of the company as a whole.

Author: Richard Taylor Edwards

About Author:

Richard Taylor Edwards, Managing Director of Talisman Executive Resourcing, the leading employment agency that offers automotive and construction jobs in the UK.


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Money made easy

Adsense Click Fraud, Don't Get Caught!

Description:

The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of Adsense is certainly no exception.

Content:

I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser's information, user's session info and pattern recognition. They also have "systems" available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using "negative keywords" can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.

It never hurts to be well-informed with the latest on Adsense. Compare what you've learned here to future articles so that you can stay alert to changes in the area of Adsense.

Author: Karen Mccarthy

About Author:

About the Author: Karen McCarthy is owner operator of the SKP Advertising network. Her main interests are in supplying free advertising to all her members. www.skpmas.com


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Statement of work

Good News for Medical Transcriptionists

Description:

The medical transcription industry is undergoing many changes. Here, a veteran medical transcriptionist with 18 years experience gives tip on how to keep your business thriving.

Content:

With the rise in both the popularity of voice recognition (VR) software as well as outsourcing of transcription work overseas, the professional forecast can seem a bit gloomy for the average work-from-home medical transcriptionist these days. As a veteran MT with eighteen years experience, I can tell you that I have, indeed, lost accounts to VR. I can only wonder if any of the clients I couldn't hold onto were lured by outsourcing. However, I would hardly conclude that the MT's days are numbered. In fact, I believe that with a little fine-tuning of one's personal and professional goals, today's transcriptionist can be just as busy and successful as ever.

Change Your Mindset

Anyone who works in an industry that is undergoing rapid change is likely to feel anxious. Many times this worry comes from having a scarcity mentality, thinking that there simply isn't enough work to go around. Common bothersome thoughts may include: the fear that one's job may become obsolete; concern that someone younger and less experienced may take one's job away; and not daring to raise one's fees when other options for clients might exist that appear more affordable to them.

These thoughts may lead an experienced transcriptionist to take on a client at a much lower rate than is reasonable given her level of skill. And all this stems from doubts about her value in the current marketplace. Well, I'm here to tell you that medical transcriptionists are still very much needed. The US Department of Labor estimated that 105,000 MTs were working in 2004. To some, that might appear to be a lot. But if you think about how many Americans have medical records,105,000 seems like a measly number of workers to be typing all those reports! I believe we don't have enough medical transcriptionists. So I suggest that MTs make a major switch in mindset from scarcity to plenty.

Persistence Pays Off

Because most transcription seems to be accessed through the platform of downloading audio files swiftly via the computer, it almost seems laughable that a doctor might still dictate into a tape recorder and that the MT would use a desktop transcriber as well as (gasp!)cassette tapes in order to carry out the work. Believe me, this scenario still plays out. And it is one of the more profitable accounts an MT can get, in fact. A physician who just "doesn't trust" what to him or her might be the new technology of voice recognition may very well feel more comfortable dictating reports the way he or she has always done.

I believe these are the best accounts to acquire and I happen to know that physicians do exist who dictate onto cassette tapes! Recently, the Medical Records department of a local hospital offered an excellent rate for transcription of their tapes, which were done as a back-up to the more sophisticated equipment they were using. Yes, jobs like this might include pick-up-and-delivery of the reports, but that is something that an MT can factor into the price as it is a service that few will offer.

My advice? Query the Medical Records department of regional hospitals as well as individual physicians and see if they are interested in your services. This is where it is essential to have a superbly-written sales letter as well as excellent people skills when you meet the department director or physician. Persistence will pay off when you dedicate yourself to landing these types of accounts.

A Goldmine of Transcription

Sometimes MTs seem to forget all about general transcription. GT, as it's called, definitely has its advantages. Every industry has its own lingo and terminology. However, in my opinion, nothing is as difficult to learn as medicalese. And while just about every medical report seems to be a stat report, folks who transcribe more general reports routinely ask for higher rates when the required turnaround deems that a job is a "rush." The relaxed turnaround seems to give the transcriptionist more room to breathe, and personally, I find this type of work to be less stressful.

I am saving the best news for last: with the popularity of teleseminars, Webinars and podcasts, it seems like just about everyone has some audio that needs to be transcribed. In the last six months I've had more requests to type general than medical audio. These clients just find me. But do you want to know where to get clients who are in a field that uses a lot of transcription? Coaching! That's right. Personal and business coaches do their fair share of teleseminars and each of these needs a transcript. And with coaching deemed one of the hottest professions of the next ten years, that's indeed good news for transcriptionists.

Author: Diane Fusco

About Author:

Diane Fusco is a veteran MT with 18 years of experience working from home. She has a free-spirited approach to a changing medical transcription industry. Visit her blog at ThrivingandTranscribing


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