How To Get Return Customers

Description:

Explains to to build customer loyalty and get customers to come back and buy more.

Content:

One of the toughest parts of running a small business is building customer loyalty. Unlike big companies, you may not have the requisite infrastructure or funds to invest in big banner ads or give out freebies and discount coupons. How then, do you ensure that the customer comes back to your establishment? If you run a home-based business, then you probably know that it takes time to break even. You need to concentrate on building customer loyalty just as much as you need to attract new customers.

How to Build Customer Loyalty A scheme of rewards, incentives, and discussion of customer profiles is one way. However, there are many other ways to build customer loyalty. Some of these ways are listed below.

1.Customer Loyalty Programs: Discounts and incentives are a great attraction for customers. You can make loyalty programs that reward the customer for consistent purchases from your company.

2.Maintain Customer Profiles: In order to reward your past customers, you must know their preferences and keep track of what they have bought from you in the past.

3.Up-to-Date Information: Offer your customers information about your latest products through newsletters and emails. In addition, always maintain a lot on stock, because running out of stock means that the customers will switch to another company with something similar in stock.

4.Personalized Service: Personalized service makes customers feel special, and increases customer loyalty. You should be polite and courteous to customers, and they should feel that there is someone to listen to their complaints, if any.

If the customer has a complaint about your product and wants to return it, then it should be easy for them to do so. Most home-based businesses working through an online store do not have a satisfactory system in place, in case the customers want to return what they bought.

5.Feedback: In order to keep improving your products and services, you should encourage feedback from customers. If your customers feel their opinion is important, they will come back to buy products from your establishment.

The Importance Of Customer Loyalty Building customer loyalty is not as difficult as some people think. However, you need a little experience before you can make the sales pitch or plan great customer loyalty programs. Small business consultants can help you with your customer loyalty programs. Happy customers are a sound investment. Not only will they do more business with you, they will also bring other customers to you.

Author: David Gass

About Author:

David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their web site http://www.smallbusinessconsulting.com

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Relaxing your Customer

Description:

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

Content:

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the easier it will be for them to talk to you.

In sales, trying to persuade someone we have never met before to buy our product can be very challenging.

It can be challenging for a number of reasons, mainly the fear that consumers associate with sales people.

The fear that we are all alike, comparing us to the unfair stereotype of the used car salesman. They are afraid of being convinced to buy something they don’t need at a price they can’t afford.

You need to find a common denominator with your customer, something you can both relate to, something non-business.

A non-business conversation is a great way to break the ice with your customer. We all want to make a sale, but since when is it a crime to get to know your customer?

This is easier than you may think, people love to talk, especially about them selves.

So ask questions. Ask about their pets, their families, their work, and their hobbies.

When I was in banking, I managed a branch inside of a supermarket. Our daily goals consisted of going out into the aisles, approaching customers, and trying to convince them to bank with us.

We applied certain techniques to this type of sales that worked rather well.

For instance, the pet food aisle was a good place to talk to people, because people loved to talk about their pets. A simple question such as; “What kind of dog do you have?” would get them talking with the greatest of ease.

The junk food aisle was also a good place to talk to people. For some reason the presence of candy and junk food put people in a good mood, and they were more prone to talk with a stranger.

One place we stayed away from, was the frozen food section, because people didn’t want to talk where it was cold. Understandable.

My point is, people love to talk as long as they can relate to the subject manner, so don’t be afraid to ask questions, and get to know your customer beyond that of the products they need.

The more relaxed you can make your customer in your setting, the better off the two of you will be, and the more sales you will walk away with.

Author: Jay Conners

About Author:

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.

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